What is Whatsapp Marketing?

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WhatsApp Business is a version of the popular messaging app WhatsApp specifically designed for small and medium-sized businesses (SMBs) to interact with their customers. It provides businesses with additional features and tools to enhance their communication and customer service efforts.


WhatsApp Business allows businesses to create a separate business profile using their business phone number. This helps in distinguishing between personal and business conversations. Some key features of WhatsApp Business include:


Business Profile: Businesses can create a profile with essential information such as their address, business description, email address, and website. This allows customers to find and connect with the business easily.


Messaging Tools: WhatsApp Business provides various messaging tools to help businesses efficiently manage customer interactions. These tools include quick replies, which allow businesses to create pre-set responses for commonly asked questions, and automated greeting messages to welcome customers.


Labels and Organization: Businesses can use labels to categorize and organize their contacts, making it easier to prioritize and track conversations with different customers or leads.


Statistics and Insights: WhatsApp Business offers basic analytics and insights to help businesses understand message metrics, such as the number of messages sent, delivered, and read. This information can assist in measuring engagement and evaluating the effectiveness of communication strategies.


WhatsApp Web and API Integration: WhatsApp Business can be accessed and managed through WhatsApp Web, allowing businesses to respond to messages from their computers. It also provides API integration options for larger businesses to connect WhatsApp with their customer support or management systems.


WhatsApp Business aims to enable businesses to provide a more personalized and convenient customer experience by leveraging the popular messaging platform. It is free to download and use, but WhatsApp also offers a paid version called WhatsApp Business API, which provides additional features and customization options for larger businesses with high messaging volumes.

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